The Craft + Cashflow Method:
How To Grow Your Business AND Write Your “Thing” Without Losing Your Sanity (Or Clients)
For the multi-hyphenate creative service provider who’s ready to burn the blueprints, write their soul projects, and expand their business in 2023.
We’ll uncover and follow the golden thread that
weaves all of your magic together, powerfully.
Spots are limited.
I’m going to keep this real…
What I’ve noticed even more than ever before is that there seems to be an almost epidemic level of multi-hyphenate creatives stuck in a strange limbo.
Simply put, success doesn’t look like they thought it would.
Either they’re making money and hating it, because they’re working a business that feels out-of-date, stale, or built on someone else’s blueprint…
AND/OR
They’re pouring all of their creativity into their business and client work, leaving no space or room to explore the long-held dreams, desires, and talents that led them to create a business in the first place…
Because they’re not JUST a boss who can deliver for clients.
They’re also an ARTIST. A CREATOR.
And they may have started a business so someone would take them “seriously,” but now they need to take their talent seriously.
They often feel pulled in two directions, of two minds, often with both options feeling “not enough.”
Part of them worries that they’ll have to put one thing down forever, eventually…
Asking themselves -
Can I build a business that might not be “my forever thing?”
Can I weather the ego-rocking journey of doing creative, personal work?
Of course they can. But it helps to have a guide who’s been down this path. Spiritually, creatively, and practically.
And that guide is me.
I created Craft & Cashflow™ because I know that it’s not a pipe dream to have a business and creative practice that both feed and honor one another.
Despite popular belief, this is the most sustainable and expansive approach to being a multi-hyphenate creative.
BUT it takes a counterintuitive approach to client work, scheduling, marketing, and creating – in order to live it.
This is the place where most folks get stuck.
As someone who’s rocked nearly every business model, offer, workshop, retreat, type of program – to the tune of consistent multiple 6-figure years – and supported clients in both their creative expansion AND their business growth –
While writing over 11 movie screenplays, 3 tv scripts, and 1 novel
And weathering severe loss and trauma, healing, dating, nurturing deeply fulfilling friendships, and finding love again –
– I am living proof.
You CAN have a wildly powerful creative practice AND a satisfying abundant business so you can…
Write ‘the end’ on your manuscript AND see those beautiful numbers in your bank account.
Submit your work to publishers AND watch more clients flood your way.
Have SO much fun working on creative projects that light up your imagination like freshly cracked glo-sticks AND be able to ooze that enthusiasm into your marketing too.
Be both fully expressed and abundantly compensated.
Enter: Craft & Cashflow™ –
the non-business business mastermind for multi-hyphenate creatives with a proven track record, a “side piece” of passion projects, and a lot of big ideas.
Over our year together, you’ll grow your revenue by 30% to 50% AND write your thing while also creating more time, space, and joy inside an intimate, highly supportive group.
Spots are limited.
Craft & Cashflow™ was created as a space that is fully dedicated to pointing you back to center, to your fullest devotion in honoring both:
the writer AND the entrepreneur
the darer AND the dreamer
the performer AND the provider
Saying YES to a program like this is a declaration to yourself that you are not JUST an entrepreneur OR an artist. You are both. And both are worthy.
We are so often sold that in order to succeed we have to go “all in” on just one thing. But that couldn’t be farther from the truth.
The “all in” we really need is ALL parts of ourselves. Even if they don’t all end up wrapped in a perfect business model with a shiny bow on top.
This is NOT:
Another place to hustle, count, and quantify all the business wins or
Overthink, overwork, and over-identify with success for success’ sake
This IS:
a deeply supportive, intimate group where we’ll laugh, cry, work on your soul projects, AND strategize your next 6-figure launch.
Inside Craft & Cashflow™ –
We’re redefining “burn out” by exploring our full creative expression, honoring our bodies, and kissing old shame stories good-bye.
We’re honoring our inner artists and making time for non-revenue generating work.
We’re enjoying the process of making money and growing our businesses.
We’re continuing to refine and customize our offers to feel good and right for us.
We’re setting new boundaries and stretching ourselves into new, innovative ways of working that feel cutting edge and fun.
We’re taking fast action on things that are a “YES” and taking time to digest the rest.
We’re watching our body of creative work grow as we embody the identity of : novelist, screenwriter, artist, author, and maker with LOVE.
We’re putting ourselves out there – not just in marketing but in the real creative market – and supporting one another in doing so.
We’re having one another’s backs – because counterintuitive living is easier with a tight group of ride-or-dies.
We’re brainstorming what’s working and not working so we can enjoy fresh perspectives that spark our idea-generator.
This is a creative mastermind for the multi-passionate ones where you will burn the blueprints, write your soul projects, and expand your business by uncovering the golden thread that weaves all your magic together powerfully.
Also, because I like intimacy and providing lots of one-to-one time, this will be a small, intimate group.
Spots are limited.
The program kicks off with a deep-dive energy inventory.
We’re going to take an honest (detailed) look at what lights you up, what shuts you down, where you’re over-expending, and more…
You’ll begin to slowly – thread by thread – make changes accordingly.
These changes will ripple into your schedule, boundaries, offer structures, and marketing cadence – as you create and hold space for your creative work too.
Make no mistake:
Craft & Cashflow™ is not a one-size-fits-all program. It is a choose-your-own adventure. This means that your journey through the program won’t look like anyone else’s.
You will receive the additional content you need (if and when you need it), and a ton of personal coaching, feedback, guidance, and support that is customized to YOU.
Your business. Your energy. Your creative work. Your vision.
Each member will receive:
12 months of support in our private group so you’ll have on-demand access to me, as your coach, loving witness, leader, and guide.
24 group coaching calls (2 per month) so you can show up and get lots of loving support, coaching, mentorship, and strategy as-needed.
3 quarterly group visioning sessions which will help you intuitively plan your next business moves and work out any (non consensual) kinks.
Monthly virtual writing retreats where we’ll meet for a day and dedicate ourselves to the creative process.
1 LIVE event (details TBD) focused on fun, connection, nourishment, and opening new creative pathways.
Access to the entire Craft & Cashflow™ writing and business curriculum – all things launching, offer development, affiliate partnerships, publishing, webinars, email marketing, and more…
Access to my signature Story School® storytelling program to help you plot out brand story, marketing story, and personal writing projects.
Not to mention…the super rad Craft & Cashflow™ community of creative multi-hyphenate business owners.
Those who join by December 31st will receive:
Early access to our Craft & Cashflow™ private group! Let the party begin!
BONUS: 2023 Visioning and Intention Setting Group Session
Inside of Craft & Cashflow™, you’ll learn:
The course launch and webinar system that added $80K to my annual bottom line.
The partnership process I use to get magical affiliates, growing my email list and revenue simultaneously.
The offer development, launch, and sales process that’s allowed me to receive the best clients ever without putting all my life force into 24/7 marketing.
The how-to of growing, running, and scaling an agency.
The behind the scenes on traditional vs self-publishing, and all things writing process.
The methodology of putting your creative projects first (the 6 ways to do it).
Plus, you’ll get access to my archive of templates (worth $5K+) to help you execute with ease and speed (if that’s something you’re into).
This is over $45,000 of value.
But saying yes to Craft & Cashflow is way less than half of that for the entire year.
What previous clients have said…
“My biggest wins are that I like myself more, I raised my prices, I’ve scheduled time off, I’ve hired a VA, and I made a lot more money -- I’m in a whole new tax bracket.”
“When I joined Jamie’s mastermind, I was making a lot of money but heading towards burnout. I believed that in order to make a lot of money, I had to have no life outside of business -- I had no boundaries. I joined the mastermind because I wanted a perspective on my business outside of my own.
During my time in the program, I've been better about taking care of myself and doing things that I love without asking permission from others. I loved getting advice from other creatives in different industries and learning strategies. I love that I am spending my money and making it back and not being stressed that I am investing in my present instead of hoarding it for my future.
My biggest wins have been personally, that I like myself a little more. In business, I raised my prices. I've scheduled time off. I've hired a VA. And regarding money - I made a lot more, we are in a whole new tax bracket. I am most proud of investing in my business, going to the retreats and opening up to the other women (despite feeling embarrassed to do so), and raising my prices. I loved everything about the retreats -- from the dinners, to the 1:1 attention, and the access to Jamie’s courses and learning from her.
Since completing the program, I feel great about business, money and life - I'm calmer and not as neurotic about checking my email every single minute of every single day. I've realized that my clients can and WILL wait for me and I am allowed to have a life outside of focusing on them. I’ve realized I am allowed to take time off.
When it comes to Jamie’s retreats, know that you will be treated like a queen and walk away a different person. My advice if you’re considering working with Jamie? Be open minded. Be ready to be uncomfortable. Be ready to love yourself. Be ready for change. Be ready to be heard. Be ready.”
— Ren Lenhof, Photographer & Founder, Studio 29 + House Fur
“Working with Jamie is un-regrettable.”
When I joined Jamie’s mastermind, I was feeling super unmotivated - nothing felt FUN. Business income was holding steady but personal expenses were way UP (hello childcare, new mortgage etc).
The sales page spoke of a world where business was FUN - and I desperately wanted to put some giggles back into my to-do list. I was also very interested in Jamie's psychic gifts and very impressed that Jamie had shut down a business that was WORKING, but wasn't WORKING for her.
In terms of my money and my business, I was struggling with believing I was the best person to run my business. I wanted to explore coaching but didn't understand the "how." I very much wanted to be responsible with my money, and also wanted money to serve as confirmation of my value to my audience.
At the time, I didn't have access to the expertise and experience of those who had been able to pull themselves out of what wasn't working into something that did.
Through working with Jamie in her mastermind, I have discovered just how critical it is to have recurring support to run a business and stay sane. I have more access to different ways of thinking about my business and the purpose of my business, and more insight into how different people look at and approach their businesses. I'm feeling like more of a leader in my business as opposed to being led by the current circumstances, and I am more connected to the truth that things can change quickly.
As much as I want to be told what to do and to simply follow X plan to most closely guarantee X, that's just not how this all works.
Business-wise, the biggest win has been putting out new offers and staying with the discomfort of increasing the amount of marketing in support of those offers as well as taking on personal clients again. I secured 3 clients over the summer, introduced a mastermind component to the PRCC, and sold 5 spots. While the program didn't make as much as last year, I enjoyed it much more. I also launched a new Holiday Pitch training and sold 24 spots!
If you’re considering a retreat or event with Jamie, it will be exactly what you need, no matter what you think you need. Working with Jamie is un-regrettable.”
— Crosby Noricks, Brand Strategist + Founder of PR Couture
“The retreats themselves were worth the price of admission.”
When I joined Jamie’s mastermind, I was feeling uncertain about my next steps, kind of directionless. I had gone through a big transition in my business, and I wasn't clear on what I was selling or where the next money was going to come from.
Also… I believed money was hard to make and I didn't love my business.
I really wanted support during the transition in my business. I had worked with Jamie one-on-one prior to joining, so I already knew she was the perfect coach for me. I said YES to the sisterhood because I really loved the idea of being in a community of other women who were in the same boat and coming together for an in-person retreat.
In my time in the program, I created and sold my first ever online course, I completely shifted my relationship to selling so selling finally felt great, and I landed a contract with an agency that had me working with global brands.
I was surprised by how easy it was to sell my program when I started believing in myself and my expertise. My biggest lesson was that making money is actually fun and can feel really good.
Since completing the program, I feel like a powerful creator that has the ability to create money when I want to. And my life doesn't feel like a hamster wheel. I work when it feels good, and I take breaks when I need to. And I'm making more and so much happier than I was before I started working with Jamie.
Also, the retreats were AMAZING! I felt so nurtured and taken care of. They were exactly what I needed to realign my business strategy while taking stock of what was working/not working and motivating my business growth into the next quarter. The retreats themselves were worth the price of admission.
If you’re considering hiring Jamie or joining her mastermind, be ready to really take a look at yourself and step into the most powerful version of yourself.”
— Paige Wilhide, Video Strategist + Confidence Coach for Female Entrepreneurs
“When I joined Jamie’s mastermind, I thought that business and money-making had to be hard.”
I joined because I knew that I needed support and Jamie radiated "the real deal" energy. I believed that I could get where I wanted to be with her help, insight, and by surrounding myself with women who are operating and living at the level that I want for myself.
Through my time in the program, I am most proud of increasing my income, getting more clear on the work that I want to do with people, and learning how to communicate that.
Now, I feel more clear on what I need to do to run a profitable business. Simply the general know-how. I'm much more clear on my message and how I want to support people. And I have much better energy around money.
I also loved the in-person aspect of retreats and how much that connection allows us to grow, stretch, and truly be present. The dedicated time/space was so helpful to get out of the day-to-day.
At Jamie’s retreats, you will be forced to confront yourself and the way that you do things. But in doing so, you'll find exactly what you've been looking for. Only go if you're truly ready to transform and change the way you show up in the world. Because it will happen!
— Rose Wu, Writer, Money Psychic & Coach
“If you are thinking about joining, my advice is: just do it. Now. You don’t have to sacrifice time or profits to get your creative work out there, who knew?
Some coaches and mentors I’ve worked with in the past were great at holding space OR at teaching their expertise but it’s rare to find both.”
I joined Craft & Cashflow™ because it fit what I needed perfectly – a way to make more money while learning how to write and publish my book in a timely fashion.
I wanted to work less hours, have more time, energy and clarity for writing and developing new offers while not losing any cashflow. I didn’t really have a sales or marketing process for one of my programs. I would post when I felt inspired and it usually felt like throwing spaghetti at a wall and seeing what stuck.
Since the program, I am making 20% to 50% more every month. I’m off Mondays and Friday mornings completely with more flexibility during the week as well.
I reworked my group coaching program and am stepping back into high touch VIP coaching 1:1 as well. I also increased my therapy rate twice during the program.
I now have more clarity around launching with ease and in a way that is systematized, reverse engineering my goal. There are even times now that clients show up without me even seeking them or making a single post!
In terms of my book, I went from idea to outline and about a third of the way actually written. I also have a decent start to a book proposal if I choose to go the traditional publishing route. I am feeling solid in moving forward with the remaining pieces of the process.
That’s what changed the most – I am confident in what I am creating and how to see it through without sacrificing time with my family or clients or any income.
The most valuable part of the program was getting strategy and implementation advice that actually works and is tailored to my situation, personality and style.
Since Craft & Cashflow™, marketing just feels easier, more solid, and common sensical – almost unheard of in my primary industry of mental health counseling and coaching.
I’m able to sell to my ideal clients rather than hope and pray the right ones are drawn in. I also have an easier time holding boundaries on my time and energy which makes me better available to my ideal clients. My writing is more of a love affair now and something I look forward to and know the time will be there rather than wondering or crossing my fingers.
I was truly surprised by how replicable the process is. It’s not a fluke or even complicated or overly difficult.
Once you get it, it will always work for you and that’s amazing.
I absolutely recommend Craft + Cashflow™ to other service providers who want to dedicate themselves to writing AND growing their business. You’d be hard pressed to find another coach or program who addresses the profit side of things while showing you how to get your writing project done.
If you’re looking for someone who can hold space for you not only on a business level, but on a soul stirring and re-birthing level, Jamie’s your girl! Let her bust through your limiting beliefs and actually show you evidence of your own freaking success she’s going to show you how to have.
If you are thinking about joining, my advice is: just do it. Now. You don’t have to sacrifice time or profits to get your creative work out there, who knew?
— Tamara Driskell, Therapist, Author, Coach
“I now feel secure in what I’m offering and the value I’m providing; I’m not just taking whatever shit comes my way to pay bills and make money.”
I have invested a gross amount of money in online stuff over the last five years, and this is the first program that I’ve ever stuck with, and that is a thousand percent about Jamie. I feel called to show up and implement the advice she gives and I really appreciate how much she actually gives a shit about us.
It also says something about Jamie that she’s attracted a whole bunch of cool people that I don’t just wanna blow off. I don’t know that without this that I would have sold a thing beyond my freelance crap.
I now feel secure in what I’m offering and the value I’m providing; I’m not just taking whatever shit comes my way to pay bills and make money. I’m now confident setting boundaries and saying no to difficult clients – something I’d never do before my time working with Jamie.
I’ve turned my business into a thing and I think a huge part of that has been participating in this group, so thank you.
Also: 630 sales for the Damn Good Content Club, BTW!
— Marissa Sharkey, Brand Strategist & creator of the Damn Good Content Club
“I really cherish that this program has been such a gentle, open, caring space with such a huge wallop of an impact.”
It’s allowed us to make so much change and so many huge shifts but with so much grace and so much gentleness. I think that’s because Jamie is so amazing and the way she cares for her clients and supports us and gives us what we need and guides us in our journey has just been incredible. I’m just so grateful for every single minute of it.
— Paige Ray, brand photographer and creative mentor
“This is the best TRUE coaching program that I’ve ever been in.”
In this program, I felt so much more willing to be open and vulnerable. And I think part of the reason for that was because it felt like it was such a safe space to do that; and to bring whatever needed to be brought. I’ve definitely been in programs where I just did not have that. This is the best TRUE coaching program that I’ve ever been in. Where I’ve gotten beyond “here’s the strategy.” Yes, with Jamie’s help I had my best launch ever while writing my book.
But I feel like I came in wanting to know how can I write a book? and how can I make more money? But, I stayed for the coaching and the amazing support that Jamie gives.
— Christine Blubaugh, copywriter and messaging strategist
“To any service provider thinking about joining, I’d say your business will thrive if you follow Jamie’s sage advice.”
Jamie has this unique ability to be an amazing beautiful awesome successful woman *and* also so accessible and personable and warm.
She helped me set new rates and boundaries with clients, and has helped me navigate what to offer and when based on my life circumstances.
I’m now confident on sales calls and able to quickly figure out the best fit clients.
Plus, Jamie is wise, super supportive, and a wonderful teacher. To any service provider thinking about joining, I’d say your business will thrive if you follow Jamie’s sage advice.
Her videos are endlessly helpful and she has a real gift. She offers so much accountability that’s so helpful. Just knowing Jamie’s in my corner waiting to hear how I’m doing and what’s next.
It’s really helped.
— Lisa Salamon-Handel, copywriter and brand strategist
“This has been more than coaching. This has been, a lot of times, what held me together when sh*t was falling apart.”
"When I signed up for Craft and Cashflow, I was ready to hit the ground running. My copywriting business was growing and set to hit an easy 6-figure year no problem.
Just a few weeks in, I started plugging all the leaks in my business. I was also about to publish my first book, and I wanted Jamie's support to help me balance my business growth and my author career. Then, sh*t hit the fan.
My partner and I split the month before my book launch leaving me solo parenting our three-year old son without any childcare. I had three VAs in a row ghost me leading up to my book launch. And now I had to plan an international move. My capacity on all levels- physical, spiritual, emotional, mental, and eventually financial just plummeted to close to nothing. I couldn't fulfill client projects. I was not marketing my book. I hated how I was showing up as a parent. I was absolutely beyond overwhelmed.
Jamie and the intimate group in Craft and Cashflow held space for me as I navigated massive change on all fronts. Jamie challenged me to grow in ways that I didn’t want to, but I needed to. She created a space that filled up all those cracks that got stretched apart with so much love. This has been more than coaching. This has been, a lot of times, what held me together when sh*t was falling apart.
It's been almost a year now since our 2021 cohort closed. The magic is back in my life and business and I'm constantly proud of myself for the foundational work that I did inside that program to allow for what needed to die so I could make space for something new to grow that was far more exciting, juicy, and aligned for me. A year is a long time to commit to a program but deep transformation requires time and space and the way Jamie supports and guides through real life issues – grief, change, magic, abundance, self-doubt and self-trust just to name a few – it was nothing short of what kept me from a total mental breakdown and quitting my business altogether.
The biggest thing I’ve taken away is that I trust myself.
When I joined this program, I joined it because I felt like I needed someone to help me balance what I was doing. I didn’t feel like I could do it by myself.
And now I feel like I can do pretty much anything. Jamie really has a gift of bringing incredible things and people together. Thank you is not enough! <3"
— Jillian Bright, Author & Copywriter
“I know the joke is ‘What would Jamie do?’ but it really is ‘What would Jamie do?’
Because I think no one can properly say what goes into the magic of Jamie Jensen but I mean, a lot of it is creating the space and the love and the belief in ourselves that we need at a time when we don’t have it. The fact that you gathered a bunch of women who want to continue being friends is amazing. I am so appreciative for this group and for Jamie and all of the lessons that everyone has taught me.
— Angelica Ross, copywriter, writing coach, and creator of Untitled Journal Cards
“I doubled my revenue in 6 months, and working with Jamie helped me gain confidence and therefore more sales.”
But it’s about more than revenue growth. If I doubled my revenue, am I twice the person? Absolutely not. From a business perspective, a year ago, I had a couple of haphazard retainer clients and would take on just about any job that came my way. In becoming more sure of what I offer, I’ve become so much more sure of myself.
When I think about the people who have deeply impacted the way that I live my life, the way that I work, the way that I see my life going, Jamie is in one of the top slots on that list.
That’s just true. She is so thoughtful. The questions she comes back to us with when we need help are so powerful. She doesn’t let our problems become her problems, but helps keep us centered and grounded. Plus, her confidence in the Universe having her back is truly wild and inspiring.
Truly, Jamie, you simply being who you are is incredible and inspirational. Thank you.
— Samantha Burmeister, founder of Nomad Copy
“It was the biggest investment I had ever made in my business, but it has been 100% worth it.”
"Maybe I should pull out all the post-its on my desk of key things that Jamie has told me - there's so many of them.
I have a vastly different business today because of Jamie. And I will forever be thankful to Jamie for the rest of my life, for teaching me how to sell because that gave me freedom. With Jamie's help, I sold my largest package ever. That was a game changer in learning those skills and doing it in a way that felt good for me.
This has been, by far, one of the best coaching experiences I’ve ever had. And the community of women in this program was next level. It was so deeply healing for me to have a space to explore both life as an entrepreneur and as a deeply creative person (and that not be weird). To see other people doing this and to be witnessed by the community was a gift.
Jamie has the ability to remind me that I know what I want and that it’s okay to go for what I want and that I can figure it out. To have confidence in myself – even when it’s scary or uncomfortable. Jamie really creates space for what needs space. In every capacity. She has this ability to see – “Oh is this sore? Let’s give it some space to heal. Is this wanting to sprout? Let’s give it some space to grow.
Let’s give it some room for magic and follow the fun.
My growth has been exponential because of this program and I know I wouldn't have had the courage, skills, or strategy that I needed to grow without it. It was the biggest investment I had ever made in my business, but it has been 100% worth it.
Plus, I wrote a book while in Craft and Cashflow, launched a new course and had my highest income months ever."
— Becky Nethery, copywriter, author, and course strategist
And, in terms of my personal story:
As an entrepreneur…
I’ve grown from “6-figure copywriter” to “agency founder” to “retreat leader” to “course creator” to “entrepreneur” earning consistent multiple 6-figure years by following my own golden thread of magic, inspiration, and delight.
As a writer…
I’ve won awards for screenwriting, written made-for-tv-movies, and two of my most recent feature length movies are out for packaging with producers. I wrote my first novel based on one of my screenplays in 2021. This year alone, I’ve written 3 tv scripts. I’ve consistently averaged 1 to 2 new original pieces of work per year.
I’m also a professionally trained coach, reiki healer, breathwork practitioner, medium, and woo-woo oracle goddess creatrix lady. And that’s just today.
But beyond all the results my clients have to share and all the things I’ve “done” – there’s my vibe.
I live and breathe the life of the BOTH/AND and I’m SO here for your creative expansion too.
If you are ready to make space for your creative work while growing your business and feel this is a hell yes for you, trust that.
You could…
Hire…
a private business strategist AND
a private writing + creativity coach AND
a private spiritual coach
for THREE times the investment in this program.
OR
You can step into a wildly supportive space that has everything you need to thrive as a multi-hyphenate – from marketing brainstorming to developmental ideation to emotional support to spiritual coaching.
There is nothing else like this out there.
The choice is yours. <3
There are only 6 spots.
Is one of them yours?
Spots are limited.