Hi, I’m Jamie, an award-winning screenwriter, turned growth leader and performance marketer.
I build creative growth strategies for businesses with something worth scaling.
From campaigns that earn more attention than they cost, messaging people actually give a shit about, and growth systems that turn both of those things into meaningful net revenue—
I make marketing that moves people and numbers.
I was always going to end up here.
It’s me.
Like a lot of creative people who started in filmmaking and entertainment, my work pivoted toward marketing for commercial reasons pretty early on. It turned out to be a welcome pivot.
Because while most teenagers were reading the latest Harry Potter or YA novel, I was reading self-help and business books. My entrepreneurial father encouraged me to take business and accounting classes in addition to pursuing my creative interests.
So I became someone who thinks with two brains at once: the writer obsessed with story, psychology and what makes people care, and the business nerd obsessed with performance, optimization and what actually moves the numbers.
Eventually I discovered there was a profession for people like me:
Marketing my pants off.
Some results worth talking about.
(Out of respect for my pants.)
$0 → $2M ARR in roughly 6 weeks.
During my Head of Product tenure for author Mark Manson*, I helped lead his Purpose app’s go-to-market, coordinating an omnichannel launch and multi-layered ad creative strategy that helped the company exceed its initial launch goals. *I am still with Mark, only now as his Head of Growth.
8X ROAS on a blitz campaign.
For a limited time membership launch campaign, I strategized the campaign structure, wrote and directed the direct-response creative and offer story, and managed the ads. The campaign sustained roughly 8X ROAS for two weeks.
Hundreds of creatives shipped.
Across major go-to-market and performance campaigns, I’ve strategized, written, directed and helped ship hundreds of ad creatives — with top performers scaling to multiple six figures of spend per month.
Or, as I like to put it:
We move butter.
My father once said to me, “If you pick up a pound of butter and move it from the table to the counter, it’s still a pound of butter, right?”
“Yes,” I said.
“But, you have butter on your hands.”
Indeed. And that’s business.
We solve problems. We improve lives. We move butter.
Behind every marketing metric is a human being with a problem — and, ideally, a business with something genuinely useful to offer them.
My job is to find the hidden opportunity, keep the marketing fresh and interesting, and obviously… move as many pounds of butter as possible.
Praise
✳︎
Kind Words
✳︎
What People Say
✳︎
They Really Like Me
✳︎
Praise ✳︎ Kind Words ✳︎ What People Say ✳︎ They Really Like Me ✳︎
My work has also been around the media block.
Got something worth scaling?
I work best with creatives, founders, CEOs and growth leaders who already have something valuable — a product people want, a business with traction, an audience with potential — but know the growth hasn’t caught up with the quality of the opportunity yet.
Maybe you’re burning too much money on acquisition because the creative inspires no one. Maybe the messaging or content is technically correct but emotionally dead. Maybe the launch needs a real go-to-market strategy. Or maybe you already have a wildly talented team, you’re just missing the person who can see the whole board.
That’s usually where I come in.
I’ll find what’s working. I’ll find what you’ve missed. And then we’ll make some really fucking good marketing. And, obviously, move some butter.
There’s also more to life than marketing. Thank God.
I also write about creativity, ambition, womanhood, work, love, money, femininity, business, AI, culture, and whatever else I can’t stop thinking about. Sometimes it’s about building companies. Sometimes it’s about being a woman. Occasionally it’s about butter.