Got Sales & Money Cock Blocks? Here’s how to eliminate them.
If you checked out last week’s blog, you know that I went on my favorite kind of rant - all about CREATIVITY. I love to talk about creativity because it’s one my highest values, but also because (as I mentioned last week), it’s ONE of two primary things you need to make money as an entrepreneur. Thing TWO is SELLING. Selling comes with all kinds of ick factors. It’s one of those things that just gives people the heebie-jeebies.Ever thought to yourself about SELLING...
- What if I sound like a creep?
- What if I come off as sleazy?
- What if people think that I’m greedy, or decide they don’t like me?
You’re not alone.Well, today I’m determined to help you BLAST through that shit with some solid sales tips.
First, tell me how you react when you just hear the word “SELLING.”
Do you think to yourself “UGH?” Well, I can’t say I blame you. Selling isn’t my FAVE either when I do it for myself. When I do it for my clients I utterly LOVE LOVE LOVE it. So, before we proceed, I want you to simply forgive yourself if you don’t love selling.Typically entrepreneurs are only great at one of those two key “THINGS” - creating or selling. It’s RARE to be great at both. Why? Because creatives often feel icky about selling, and salespeople can’t always connect to their “inner artist.” PERMISSION TO NOT LOVE THE IDEA OF “SELLING” GRANTED.Now, let’s work on your sales skills.The first step to getting better at selling is identifying what your holdbacks are, so let’s start with the biggest sales & money cockblocks I see --
A > Not believing that YOU, and your OFFER, are good enough or valuable enough.
This is really the crux of the issue for all creatives, healers, helpers, or big-hearted business owners. When you’re not IN the business “for the money,” setting your price and asking for money can be hard. How DO you determine your value when you’re questioning if you’re even valuable at all?
B > Fear of failure.
Another whammy. So many entrepreneurs, even established ones, are terror-stricken at the idea of putting something NEW out there. What if it doesn’t sell, or isn’t successful? And then you’re just left with the sad stench of FAILURE. Ick.
C > Fear of rejection.
The other tough thing about putting something (i.e. yourself) out there is REJECTION. If no one buys, it can also mean that no one likes you or wants what you’re selling. It can feel like a big, fat NO from planet Earth, and no one wants to take a leap just to end up in a puddle of disappointment tears.
D > Lack of knowledge on HOW to sell.
Having sales-know-how is critical to your confidence, and without confidence it’s going to be IMPOSSIBLE to sell anything. Whether you’re selling face-to-face, at an event, over the phone, or in an email and sales page, you have to know HOW to do it, or else your market won’t know your value and THEN… that whole failure and rejection thing? Kinda bound to happen.
> Zero confidence writing sales copy.
If you’re putting an offer out there via the mighty internet, you better believe you need a sales page. But, if you don’t know HOW to write one in a way that will truly compel people to buy - you’re just going to spin your wheels and waste a whole hell-of-a-lot of time.
Yeah, do any of those roadblocks hit home for you?I bet they do, you beautiful creative you.Here’s WTF to do about it….
- Werk that mindset. Once again, you gotta kick that nasty, addiction-prone, co-dependent inner critic to the curb. After all, everything he says is LIES. So make sure you take time each day to connect with your inner wisdom and drown out that inner critic with LOVE.
- Remember: rejection and failure aren’t lethal. Also, it’s all relative. Case in point: I made a full-feature film (it’s called Hannah Has a Ho-Phase if you’re curious) and upon release it immediately shot to the New & Noteworthy section of iTunes comedies and was the #1 movie on Hulu for two weeks running. It even earned me a “Best Feature Writer” award. Does that mean the movie made loads of money? No. Does it mean we didn’t get hate-tweets from a-holes on the internet who exist to trash people? Also, no. And yet, I’m still standing. Still successful. And STILL SELLING. No matter what happens, you will learn and you will survive. #peptalk
- Still freaked out? Just start with a pre-sale and/or beta-test then! If you LOGICALLY don’t think your offer is good enough, test that shit! Get feedback. Make it better. (This brings us back to the creative process - it never ever endsssss.)
- Take a class, course, or workshop like this one right here. YES. Because I LOVE YOU, I designed a workshop that will help you OWN your value, gain CONFIDENCE in selling, and actually WRITE YOUR SALES PAGE. It runs ON TUESDAY and it’s going to FORCE you into action. You’ll walk away with a SOLID sales page draft AND clarity on how to sell your next awesome thing - whether that’s 1:1 sessions with YOU or a massive $2,000 course. And it’s ONLY $47 for the next 4 days.
Click here for more info on TUESDAY’S LIVE $47 SALES PAGE SMACKDOWN WORKSHOP.
ONLY $47 for 4 DAYS…You will have LIFETIME ACCESS to the RECORDING of this LIVE workshop, so, for $47, grab it while you can...
