How Carol Sold Out Her First Retreat, and FAST. (Yes, she’s our client of the month!)
Today, I’m cutting right to the chase.If you’ve ever considered creating and running a retreat, or created a retreat and had a hell of a hard time selling it, I wanted to share some tips with you from one of my very favorite clients.Meet Carol Donahoe, certified life coach, adventure advocate, and HUGE proponent of play. Carol helps high-achieving superwoman types incorporate more ease into their life so they can actually enjoy all of the success they’ve worked so hard to create.Confession: Carol’s ALSO one of my very favorite people. Carol and I met on The Antigua Retreat earlier this year, recently hugged goodbye at the Business By The Beach Retreat, and in between we worked on the sales messaging and sales page for her signature retreat: The SoulFood Retreat.
Spoiler alert: Carol’s international retreat SOLD OUT in 10 days with ZERO dollars spent on marketing. She literally sent the sales page to her mailing list and received the first deposit 10 minutes later.
Curious HOW Carol achieved such whopping results?I’ll tell you all about how we did it, but first I’m going to let this incredible woman introduce herself...[line]
Your name?
Carol Donahoe
Who are you, like, for REAL?
I am a certified Life Coach for high-achieving, super smart women who crave more of the good stuff in their life but don't know how or where to start because they are working so damn much. When I'm not doing that, I'm an aerialist, a yogi, fitness junkie and a world traveler/retreat leader.
What's your business, and what do you LOVE about it?
My biz is caroldonahoe.com and soulfood-retreats.com and I LOVE LOVE LOVE that I get to spend my time with amazing women and help them carve out more time for rest, play, and connection in their lives and be even more of a badass in their career as a result of making those shifts. I basically get to show them that they really can have it all. How awesome is that?
What made you choose Jamie and Your Hot Copy for your website?
I chose Jamie because she gets me. She gets me more than I get me. She has this ability to take my thoughts and ideas and turn them into pure written magic.
What did you love about the process of working with us?
You were able to make a very overwhelming process feel soooooooo easy. I'm a big fan of easy.
How did it FEEL when you first received and read your copy?
I literally cried. I could not believe how madly in love I was with the copy and how excited I was to share it with the world!
We whipped up a Sales Page for your retreat. What was your main goal with this launch?
I wanted to tell women that I know where they are, how they are feeling in their lives, and that I've got exactly what they need to recalibrate and reconnect with themselves and other women.
Did YHC help you achieve that?
Oh, hell yeah.
How did your new sales page and marketing content perform?
My international retreat SOLD OUT in a week and a half with ZERO dollars spent on marketing. I sent the sales page to my mailing list and received my first deposit 10 minutes later. And I now have a list of women waiting for the next retreat to launch!
How did that differ from previous launches? Any boosts in conversion rates?
Night and day difference. My previous launch was painful. It didn't sell out. I spent a ton of money on marketing and did not enjoy the process. At all.
Gush for us. What's are you most excited about creating this year?
MORE RETREATS! I'm really excited to launch a 1:1 coaching package/mentorship that combines my private coaching with retreats. It will be such a powerful combo.
Would you recommend working with Jamie and Your Hot Copy?
YES!
Overall, what was unique about launching with Jamie as your copywriter?
I could tell she loves what she does and she genuinely LOVES helping other people shine.
Tell us about your retreat/current offerings and where we can find you!
My 2017 retreats are still in the works but I will host both weekend (US based) and week long international women's only retreats. You can check me out and learn more here and here.[line]ISN’T SHE THE BEES KNEES?
So what did Carol do right to achieve such stellar results?
- She loved up her small, but engaged audience. Carol’s audience was warm and hungry for an experience JUST like the one she’d created. She knew this because she engaged with them, listened to their needs, and created from a place of true joy and service. This gave us LOADS of information to work with in the copy we created, and that’s KEY to seeing results like Carol’s.
- She hired an expert to do the job of selling on the page. Carol said it herself. The process of writing copy and creating the sales message ALONE was overwhelming. She asked for the support she needed and because of that, she got to launch her retreat with a pitch-perfect, professionally written sales page. Remember, you only have one chance to make a first impression.
- She put her DREAM RETREAT out there, like a brave lady boss. Carol literally went from idea to sold-out in less than a few months, and I’m so proud that I got to be a part of that process. You can’t sell out a program you never create, or fill a retreat you never “put out there.” Carol took action and made it happen. Plus, being awesome never hurts either.
If you’re itching for results like Carol’s, or simply KNOW you need support with your next sales page, I’m personally taking ONE MORE client for December for a single sales page intensive, and I’m opening up just 6 spots next year for 1:1 sales page writing with me.
Interested in learning more?
Click here to book a chat with Erin to find out more and snag your spot before they’re all gone.xx
