Business By The Beach - Why We're Changing With The Tides
Sometimes running a business is clear, linear, and simple. You create a product or service to sell, you map out the best strategy to sell it, you reach your audience in the smartest way for your clientele, and you succeed and hit your sales goals. Sometimes. But sometimes that’s not the case. Sometimes things don’t go according to plan, your launches don’t end up the way you envisioned, and yet it’s the best thing that ever happened to you.[Tweet "Sometimes things don’t go according to plan, your launches don’t end up the way you envisioned, and yet it’s the best thing that ever happened to you."]Why? Because if you know what to do with that information, you have everything.See, I don’t know about you, but I believe that business is about MORE than following the plan, closing sales, and hitting goals.I believe that business is about making an impact, the greatest impact possible, and doing so in a financially smart way. [Tweet "I believe that business is about making an impact, the greatest impact possible, and doing so in a financially smart way."]And the only way to do that is to be open to learning, evolving, and listening to your clients in order to serve them in the best way you possibly can. Sometimes things don’t go according to plan and sometimes they end up EVEN BETTER because they didn’t.
Case in point: The Business By The Beach Retreat.
This incredible experience happens next month (gasp!) and I’m SO DAMN excited! I can’t wait to get there and help 8 amazing entrepreneurs map out their 2017 for crazy success. I get the tingles just thinking about it.But, I’ll be honest: while I’m pumped about the handful of ladies who are already committed to coming, I’m a little bit sad about the other women who applied but had too many hesitations, prior commitments, or financial concerns about joining us.Sure, some of the women who applied for Business By The Beach simply weren’t the right fit, but some were and they still just couldn’t make it happen. *Heartbreaks.* Now, normally, I’d talk about money mindset here, but let’s be real: that’s NOT what I do. What I do is help business owners strategize their content and create copy to achieve their massive goals, whether they have $10,000 to invest, or $400. So Kamila (my BBTB partner in crime) and I thought long and hard about what to do here. We crunched the numbers and asked ourselves what we could afford to do, how we could modify our service to meet the demands of our market. We asked ourselves: How could we create something MORE valuable by making it more accessible?And then we did.We shifted our budget around and created a few (limited) spots at a reduced rate. WHY? Because we wanted to make Business By The Beach more accessible.[Tweet "“Net impact > gross profit.”"]So, if you’re someone who’s been eyeing up the sales page and drooling over joining us, but the price tag was holding you captive head to our sales page here for more details, and set yourself FREEEE! (and don’t be scared to apply and book a chat with us!)We’re dying to meet you!xx
