Crowdfunding for Creatives with Thomas Umstattd

This week I spent time with an award-winning speaker, podcast host and CEO of Author Media, Thomas Umstattd, who teaches creative people all over the world how to grow famous and rich. I mean who doesn’t want to be famous and rich? There are 5,000 reasons why I’m excited to have Thomas on the show – one of which he is wildly entertaining and another is he’s a wealth of knowledge when it comes to crowdfunding.

This episode is going to give your hands cramps from all the knowledge bombs being dropped. I’m so incredibly grateful for Thomas sharing so much with us!

Some of my favorite takeaways include…

  • How many ways you can use crowdfunding for your projects
  • Understanding the difference between failure and intentionally failing
  • How to find the type of customer that defends you
  • The best products and services to crowdfund


  • (00:00) Welcome to the Creatives Making Money podcast
  • (01:14) Introducing Thomas Umstattd, CEO of Author Media
  • (03:49) Jamie reminisces about her favorite teenage game
  • (06:42) What is the biggest question people have around crowdfunding
  • (10:04) Why Thomas loves crowdfunding so much
  • (15:58) The downside of giving away equity
  • (18:46) Thomas’s plugin to help set up a bookstore on your site
  • (23:47) What was the most expensive mistake for Thomas
  • (26:32) What projects fit crowdfunding the best
  • (30:01) The pricing and perks breakdown for crowdfunding
  • (34:30) Thomas shares a story about perks that didn’t cost much
  • (38:11) How to find your brand advocates
  • (41:26) Where to find Thomas Umstattd

Find Thomas’s podcast that dives deeper into crowdfunding for creatives at

You can find him on Twitter at or on his website at

Create like you mean it,