A quick guide to how to actually get started without losing your sh*t, wasting your time, or banging your head against a wall.
Well, let’s all start by just taking a nice, big deep breath because from what I see out there, the concept of “sales funnels” typically comes with a side of “ugh,” “ack!” or “WTF!” and a big, heaping serving of “OMFG, I KNOW I SHOULD BE DOING MORE BUT IT’S SO OVERWHELMING, WHERE DO I START?”
If you’ve ever thought those thoughts OR felt that way, you’re not alone.
Funnels can be BEASTS. If you’ve ever looked at a flow chart of a wildly detailed sales funnel (looks kinda like this) it’s enough to make you think you’re suddenly lost in a labyrinth, desperately trying to find your way out while hoping that the Minotaur doesn’t find you and eat you. YEAH. It’s confusing and scary A F.
While ultimately, a well-plotted automated sales funnel is designed to make the process seamless, easy, and smooth as butter for your CLIENT — from the backend it can feel and look like a mad laboratory of potions and recipes that you think might explode at any second.
You’ve got tags, segments, flows, automations, sequences, upsells, downsells, and a whole lotta crazy nonsense — it can make anyone go BATTY. But today, I’m going to make this easy for you.
Here’s all you need to know about sales funnels to get started without wasting time or tens of thousands of dollars…
- Sales funnels are not passive money generators. They’re passive LEAD generators. Designed correctly, they exist for THREE reasons: to help you attract more potential buyers, to turn those potential buyers into actual buyers, and to ideally break even on developing and nurturing that relationship. THAT’S IT. Does this mean that sales funnels can’t turn a profit? OF COURSE NOT. But trying to do that immediately is like trying to skip over the first few levels of Super Mario Bros and beating Bowser right away. Not how this thing works, y’all.
- Sales funnels require testing and tweaking to turn a real profit. LOTS of testing and tweaking. Here’s what that means for YOU: If you f*cking HATE tech, you’re going to need to hire someone to set this stuff up for you, to look at numbers, data, and analytics and you’re then going to have to make adjustments to BOTH the copy & strategy to improve and optimize those numbers. If you’re not up for that level of commitment and dedication, or don’t have a team to help you out with this — don’t try to do something super complicated. Keep it simple. You can create a simple, effective sales funnel without worrying about all that sh*t in the beginning.
- Start where you ARE. Don’t try to “hack” it all at once. Your very first step to building an effective sales funnel is figuring out the best possible lead magnet (a.k.a. a “HELL YES! Opt-In”) to capture emails and start building that relationship with your potential clients and customers. You don’t need to build Rome in a day, and you don’t need to make everything perfect all at once. This stuff takes time, but if you work smart you won’t have to waste thousands of hours or dollars on figuring it all out.
After all, your opt-in HAS TO BE the sexiest part of your funnel. It’s how you’re going to get people in-the-door, make a stellar first impression, grab those digits, and create mutually rewarding business relationships. That’s kinda important to your business, don’t ya think?
We kick off on Monday, April 3rd — and I can’t wait to see you in there.