I always get excited about featuring my favorite people on the blog, and Gena Shingle Jaffe is most certainly one of our favorite people!
She’s adorable, she’s upbeat, she’s positive, savvy, focused, creative, strategic – she’s got every ingredient a successful entrepreneur needs! I will keep recommending her for legal advice and services until I’m blue in the face, but truth be told: Gena has so very many talents and business skills, that she truly cannot be boxed in.
One more thing… no intro to Gena Shingle Jaffe would be complete without a *glitter toss* —
Genavieve Shingle Jaffe
Who are you, like, for REAL?
A sparkly, unicorn loving lawyer who used to be a nationally competitive gymnast and musical theatre performer.
What’s your business, and what do you LOVE about it?
I am a sparkly lawyer for entrepreneurs! I love helping small business owners get the legal side of their biz in order, so they can do what they do best without any nasty interruptions!
So, you recently set up a Sales Funnel within your biz. What was your main goal in doing this?
My goal was to set up an epic funnel that really gave my readers a taste of who I am, connected with them in a real & consistent way, and offered them great tools and resources for their own business. Of course, the goal of every funnel is to ultimately sell your products to the right market, at the right time, and with ease. While many people know about my legal services, not everyone knows about my branding course Swoon™ – what YHC did with my funnel was introduce this “other” offer to my audience in a way that was appealing and irresistible!
Did YHC help you achieve that?
Oh, hell yes!
What made you choose Jamie and Your Hot Copy for your fab funnel?
Jamie & YHC are my go-to copywriting team for all of my business needs! They just capture my voice, personality, and essence brilliantly — in short: they sound like me, but better 😉
Which YHC package did you do?
What about your emails makes you drool?
First of all, it starts with: “I’m going to keep this short and sweet (like me)” … Um, brillz (since I’m a teeny human!). The sequence just easily walks people through my own story and the things that I offer. When I first read it, I seriously giggled with delight – and apparently my readers feel the same way because the response and results have been amazing!
Gush for us. What’s are you most excited about creating this year?
I am PUMPED about the relaunch of my online legal course, Damsel goes bare™. My business partner, Lisa Fraley, & I have reworked it since the last launch, and even created two tiers to make it super accessible to entrepreneurs! Yes! We are both SO excited to empower and educate even more amazing entrepreneurs with the legal side of their business. *glitter toss*
Anything else you’d like us to know about your unicorn awesomeness?
My first dog’s name was Sparkles – we got her when I was 6 – so yea, been loving me some sparkles since 1991!
Well, we love you and in all your sparkly glory, Gena!
Here’s wishing you all a very sparkly month of May! And if you want to start creating results in your biz like Gena’s, dart your booty on over to our WTFunnel package right here!